The Great Room workspaces to be rebranded as Industrious
The 3 brand-new places schedule to start in the city-state this year are at Keppel South Central on Hoe Chiang Roadway, Shaw Tower on Beach Roadway, and Stamford Place and Stamford Road.
The action will combine Industrious’ Asia Pacific (Apac) locations, formerly managing under The Great Room, into its global network, the firm claimed in a June 17 launch.
The Great Room also presently runs 2 places in Sydney, Australia; 2 in Bangkok, Thailand; and just one in Hong Kong.
Real estate following hospitality-led workplace dealer The Great Room– covering Singapore, Hong Kong, Bangkok and Sydney– are going to run under the Industrious company, starting July 1.
” At the core, The Great Room and Industrious share the same idea that work need to feel human,” says Su Anne Mi, handling director for Industrious Apac and co-founder of The Great Room. “That approach is what defined The Great Room throughout Apac, and it carries forward under the Industrious label.”
” Creating an one global brand joins our team and participants all over the primary values that have always specified us: premium friendliness, stunning design, and a real feeling of belonging,” adds Gentry Long, president of Industrious.
The rebrand comes 4 years right after US-headquartered Industrious– now a unit of CBRE– gotten homegrown The Great Room in May 2022. CBRE acquired complete control of Industrious in January 2025.
Laborious strategies to broaden its Apac profile by greater than 50% over the next 12 months, involving the opening of 3 new locations in Singapore this year. The pipeline belongs to a wider worldwide expansion, with the company intending to open over 60 brand-new locations worldwide in 2026.
The Great Room currently operates 7 areas in Singapore, including workspaces at One George Road in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Road.
